Linguistically Aware – Episode November 17, 2020

30 minutes

In this episode of Linguistically Aware, Dusan talks to Dr. Svitlana Winters about the ways in which language is used in advertising. They talk about the ways language of persuasion is different from the language of education, what linguistic concepts lie behind catchy advertisement slogans, why marketing experts should have linguistics on their team, and why advertisements don’t always mean what they say or say what they mean.